72 NEST
72 NEST is an emergency pet carrier that doubles as the pet’s everyday bed. In an emergency the shell drops over the base and latches. An aluminum frame carries a filtered air and climate module, a sealed water and food station with a travel lock, and GPS that keeps the last known position.
72 NEST Founders
Industrial Design, Climate System Spec, Brand & Launch
Figma, Autodesk Fusion, Ansys, KiCad, PlatformIO, Framer, Python, Notion
150 days
The brief: a carrier a panicked owner can close in seconds and trust for three days. The first number the team chased was energy, not style. Running the 80 W cooling core for 72 hours would need a battery heavier than the dog, so the 72 hours cover filtered airflow, sensors and GPS, while cooling runs in short bursts. Next: third party crush tests on the 6082 aluminum frame.
Teardown
Model
Identity
Patent
4.2s to Lock the Shell
Median close time in 60 owner trials, from pet on the base to every latch shut.
$118 Estimated BOM
Bill of materials for the M size at 5,000 units, before supplier quotes.
6 Shelter Partners
Animal rescue groups testing M and L units in intake rooms and transport vans.
Prototype by Day 96
A working M size unit with base, shell, latches and air module, built before pilots.
Let's discuss Your future project!
Whether you’re starting from scratch or scaling up, we’re here to make it happen. Let’s explore the possibilities and build something extraordinary together.
Other case study
Each project is a unique blend of strategy, analytics, and creative execution, tailored to solve real-world challenges and drive meaningful impact.
Nafs Media
