Pyra One
Pyra One is a sports nutrition line of five formulas built for drivers on track and players on court, all sold in one Obsidian Black tub. A shopper gives the shelf about two seconds, so Nafs.dev made color do the sorting: red means Creatine, cyan means Hydration, and the other three follow suit.
Pyra One Team
Brand Identity, Packaging System, DTC Store & Launch
Figma, Illustrator, Blender, Shopify, Recharge, Klaviyo, TikTok Shop, Amazon
6 months
In week two the studio killed the idea of a different tub shape per formula. Five shapes meant five molds. So every SKU shares one Obsidian Black body and changes only its accent and glyph, which saves a returning buyer from squinting at the shelf. Claims went through a structure and function review first. Next: a 10 g stick pack sampler sized for a racket bag.
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34% Chose Bundles
Share of preorder test buyers who picked two or more formulas over a single tub.
1.8s to Find a Formula
Median time for test shoppers to spot the right formula on a mixed shelf of 20 tubs.
12 Creators Seeded
Endurance and racket sport creators got stick pack kits before the store opened.
6 Months to Launch Kit
Identity, packaging for both formats, storefront and investor materials in one release.
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